Learning is a lifelong journey

Living and Working on the Web has indeed been an enriching learning experience. I’m grateful to be given an opportunity to experience the self-learning approach for this module. Meeting the daily deadlines can be excruciating but I truly enjoy every single day of living and working on the Web. In the past, I used to be a very reserved person in my social media. After learning this module for 12 days, I have gradually gained confidence to connect with more people in the digital world.

My before, after digital profiles and future plans

My learning journey on my Web-based interaction has been truly transformational. To begin with, the below video shows a summary of my before and after digital profiles. I also come up with some plans (hard skills) for my continuous learning and career development.

Figure 1: Self-produced (HD) using Youtube

My online professional profiles

In topic 3, I learnt the importance of creating, developing and maintain my professional identities.


I did a clean-up for my Facebook to ensure that there was no inappropriate content. By doing so, I will be able to project a professional image to my potential employers.  Although I have set my Facebook account private, I felt the need to increase the degree of privacy so that I could avoid any unnecessary conflict with my current employers and potential employers. One of the instances in which photos tagged by friends requires my reviewing before they appear on my timeline.  (Low, 2015)


Despite I created my LinkedIn profile few years ago, I did not know how to manage my profile well. After learning this module, I added few information and visual contents so that more potential employers are convinced about the credibility of my works. For instance, I showcased my previous school project by including a direct link to my YouTube videos. To capture my potential employers’ attention, I also included my work accounts in the banner. By doing all these, my potential employers could access my capabilities and my suitability for job.

Interest/ Hobby (CHARISSALJY, 2016)

This module has taught me how to create a professional digital portfolio for myself. I started a new account for my Twitter, WordPress and Instagram to showcase my writing and pictures. I also decided to adopt a temporary English name so that people, particularly my potential employers can remember my name well. For every banner of my accounts, I included my social accounts as marketing tool to reach more audience in digital world.

As an avid geek, I often visit art exhibitions to enjoy the beauty of art. I could share the photos of arts with my readers from different countries to understand the beauty of art. In topic 3, YuPing mentioned that she likes to take photos of scenery views that could not be seen in Singapore. Thanks to her idea, I thought of taking pictures that could be seen in Singapore instead. The purpose of doing this is to engage people with different countries and cultures through social network. As a local, it is my honour to display the Singapore-based photos on social network. This way, more readers will get to know that Singapore is a beautiful country.

This slideshow requires JavaScript.

Figure 2: Self-produced using Freepik and Photoshop CC

Values learnt

Furthermore, I also acquired five values that can be applied in my future modules and own professional digital profiles.

Pertaining to this module, I learnt to take responsibility for my actions when I uploaded any posts in my social accounts. I will think twice before sharing any negative or inappropriate content with people, particularly my potential employees.

I learnt how to adapt my work environment from classroom learning to online learning. The freedom and flexibility of writing a blog post allows me to develop creativity. For instance, I made use of the visual contents to make my blog less dull.

Acknowledging my strengths and accepting my weakness are important in my personal and work life. By accepting the feedback from my peers and lecturers, I learnt to accept the mistakes and improve on it. Self-assessment adds as a brownie point to my self-development as I could understand what to work on the specific areas for the next post.

Time management takes place when I need to present my work before deadline as well as being on time for my work and meetings. Through this module, I learnt to manage my time wisely and ensured my work are submitted on time. I also commented my peers’ blogs before deadline so that they can reply me on time. This way, we can keep the conversations ongoing and may thus get to understand our work in-depth.

Moving on, I have created a presentation that demonstrates my learning journey.

In prior to my learning journey, these are the key takeaways I’ve learnt from this module. (WHYYYWHY, 2016)

Untitled-Project (1).jpg

Figure 3: Self-produced using Visme

In conclusion, this course has been incredibly amazing as it offers different methodology of teaching and learning. It is no doubt that digital marketing places an important role in marketing industry. This module is very useful and applicable as we get to feel the experience of living and working on the Web. If you find the 12 days of working and living on the Web enjoyable and exciting, you may consider working as digital marketers! There are various marketing careers for digital marketers such as Marketing Specialist, Social Media Manager, Web Producer, Marketing Analyst, Web Content Writer and Advertising Coordinators. Do check it out if you’re interested in this area for your internship! (College., 2017)

(900 words, excluding citations & references)

My social media links:

Linkedin, Facebook, Twitter & Instagram


aleksandr_samochernyi / Freepik. (2017, May). Tablet and phone mock up Free Psd in Web templates. Retrieved from Freepik: https://www.freepik.com/free-psd/tablet-and-phone-mock-up_1164998.htm#term=website&page=1&position=23 [Accessed: November 29, 2017]

1065, K. (2017). KIIS 1065. Retrieved from Facebook: https://www.facebook.com/Kiis1065/ %5BAccessed: November 29, 2017]

aleksandr_samochernyi / Freepik. (2017, Aug). Computer mock up Free Psd. Retrieved from Freepik: <a href=’https://www.freepik.com/free-psd/computer-mock-up_1293821.htm’>Designed by Freepik</a> [Accessed: November 29, 2017]

aleksandr_samochernyi / Freepik. (2017, May). Technological object mock up Free Psd in Web templates. Retrieved from Freepik: <a href=’https://www.freepik.com/free-psd/technological-object-mock-up_1164997.htm’>Designed by Freepik</a> [Accessed: November 29, 2017]

Biteable. (2017). The World’s Simplest Video Maker. Retrieved from Biteable: https://biteable.com/ %5BAccessed: November 29, 2017]

Canva. (2017). Create a design. Retrieved from Canva: https://www.canva.com/ %5BAccessed: November 29, 2017]

Carnival, S. (n.d.). Viola Presentation template. Retrieved from Slides Carnival: http://www.slidescarnival.com/?s=viola %5BAccessed: November 29, 2017]

CHARISSALJY. (2016, Nov 26). The beginning of Something Greater. Retrieved from WordPress: https://charissaljy.wordpress.com/2016/11/24/the-beginning-of-something-greater/ %5BAccessed: November 29, 2017]

Codecademy. (2017). Get Started. Retrieved from Codecademy: https://www.codecademy.com/learn %5BAccessed: November 29, 2017]

College., F. (2017). Marketing Career Opportunities: 9 Common Types of Marketing Jobs. Retrieved from Fremont College: https://fremont.edu/marketing-career-opportunities-9-common-types-of-marketing-jobs/ %5BAccessed: November 29, 2017]

Courtney Tobin . (2017, May 23). The Importance Of Blogging Consistently. Retrieved from blogmutt: https://www.blogmutt.com/blog/the-importance-of-blogging-consistently [Accessed: November 28, 2017]

Deck, H. (2017). YOU’VE GOT AN AMAZING IDEA. Retrieved from Haiku Deck: https://www.haikudeck.com/ %5BAccessed: November 29, 2017]

Emery, D. (2017, Jul 26). Is Snapchat Building a Facial Recognition Database for the Feds? Retrieved from Snopes: https://www.snopes.com/snapchat-facial-recognition/ %5BAccessed: November 29, 2017]

Examiner, S. M. (2017). Your Guide to the Social Media Jungle. Retrieved from https://www.socialmediaexaminer.com/ %5BAccessed: November 29, 2017]

Freepik. (2017). Graphic resources for everyone. Retrieved from Freepik: https://www.freepik.com/ %5BAccessed: November 29, 2017]

Futurelearn. (2017). Your interests. Retrieved from Futurelearn: https://www.futurelearn.com/your-interests [Accessed: November 28, 2017]

Google. (2017). Google Scholar. Retrieved from Google: https://scholar.google.com.sg/ %5BAccessed: November 29, 2017]

Harris, L. (2017, Nov 16). Living and Working on the Web Day 8. Retrieved from YouTube: https://www.youtube.com/watch?v=mjg8efn2wOY&t=1087s %5BAccessed: November 29, 2017]

Harris, L. (2017, Nov 22). Living and Working on the Web: Final. Retrieved from YouTube: https://www.youtube.com/watch?v=Tb23dQ4IDP0&t=2540s %5BAccessed: November 29, 2017]

Indepth, C. (2017, Nov 20). Why Authenticity is So Important in the Workplace. Retrieved from careers indepth: https://www.careersindepth.com/post/authenticity-in-the-workplace [Accessed: November 28, 2017]

JEANNE. (2014, Dec 17). JUST 12 DAYS. Retrieved from WordPress: https://jeannechucy.wordpress.com/2014/12/17/digital-portfolio/ %5BAccessed: November 29, 2017]

Lau, W. (2017). Woody Lau Based in Hong Kong, feel free to dm woodylaulaulau@gmail.com http://www.woodylaulau.com. Retrieved from Instagram: https://www.instagram.com/woodylaulau/?hl=en %5BAccessed: November 29, 2017]

Lee, W. (2017). Wilson Lee Gravity is working against me. http://www.leemaishun.com. Retrieved from Instagram: https://www.instagram.com/hitogomi.w/?hl=en %5BAccessed: November 29, 2017]

Low, N. (2015, Nov 20). Every End Is A New Beginning // My Final Thoughts & Goodbye. Retrieved from WordPress: https://brightboldlights.wordpress.com/2015/11/20/every-end-is-a-new-beginning-my-final-thoughts-goodbye/ %5BAccessed: November 29, 2017]

Moovly. (2017). Your story begins with moovly. Retrieved from Moovly: https://www.moovly.com/ %5BAccessed: November 29, 2017]

Prezi. (2017). Prezi . Retrieved from Prezi: https://prezi.com/ %5BAccessed: November 29, 2017]

rebloggy. (2013, Mar). spongebob spongebob squarepa. Retrieved from rebloggy: http://rebloggy.com/post/spongebob-spongebob-squarepants-patrick-patrick-star-transparent-mygifs-look-a/46482714168 %5BAccessed: November 29, 2017]

Seantay. (2016, Nov 23). Final Assessed Post! Retrieved from WordPress: https://seantayjr.wordpress.com/2016/11/23/final-assessed-post/ %5BAccessed: November 29, 2017]

Tang, E. (2017). Elvis Tang Based in Hong Kong tclok.life@gmail.com http://www.elvistang.com. Retrieved from Instagram: https://www.instagram.com/tclok_/?hl=en %5BAccessed: November 29, 2017]

Udemy, Inc. (2017). Udemy. Retrieved from Udemy: https://www.udemy.com/ %5BAccessed: November 29, 2017]

Videoscribe. (2017). Videoscribe. Retrieved from Videoscibe: https://www.videoscribe.co/en/ %5BAccessed: November 29, 2017]

Visme. (2017). Visme. Retrieved from Visme: https://www.visme.co/ %5BAccessed: November 29, 2017]

Waannigo. (2016, Nov 23). Worked on the web…. Retrieved from WordPress: https://waannigo.wordpress.com/2016/11/23/worked-on-the-web/ %5BAccessed: November 29, 2017]

WHYYYWHY. (2016, Nov 24). FINAL ASSESSED POST : THE JOURNEY. Retrieved from WordPress: https://whyyywhy.wordpress.com/2016/11/24/final-assessed-post-the-journey/ %5BAccessed: November 29, 2017]

yung-persephone. (2015, Jul 25). Retrieved from tumblr: https://yung-persephone.tumblr.com/post/125028396135 %5BAccessed: November 29, 2017]

YuPing. (2017, Nov 20). Topic 3: Discussing the pros and cons of having a single identity or multiple identities on the web. Retrieved from WordPress: https://yuping2049.wordpress.com/2017/11/20/multi-personality-disorder/#comment-18 [Accessed: November 29, 2017]

How do online identities influence me?

After discussing with my peers, I have learnt how to manage my single identity, multiple identities, and anonymous identity. I will be also explaining how leaving digital footprint influences marketers.

Kwan Chein brought up the drawbacks of single identity. Having single identity may lead to identity fraud, hacking, privacy invasion, and cyber bullying. (Digital-identity, 2013) Thus, I decided to create strong different passwords for my email accounts, activate my malware software to reduce the risks of virus attack, and move dubious emails into phishing scam category.


Figure 1: Self-produced using Microsoft WordDoc3-002

Figure 2: Self-produced using Microsoft Word


Figure 3: Self-produced using Microsoft Word

Based on my dialogue with Yvonne and Sarah, we explored the double-edged sword of having multiple identities. The highlight of having multiple identities is to separate the personal from the professional. It also allows one to target the audience easily. (Evans, 2013) Research has found that Starbucks use their multiple identities to target the individuals through social media. (Palmer, A. & Koenig-Lewis, N., 2009)

YuPing mentioned that single identity may affect one’s employability when one leak private thoughts on social media. However, I debated with her that multiple identities may face the same issues when one does not check his/ her profiles properly. (Inc, 2017) We also shared our ideas on how we can develop our marketing skills and interests through social media as anonymity.

Stella mentioned about the benefits and costs of leaving digital footprint. I further discussed with her on how this issue influences the marketers. Firstly, creating digital marketing channels is an example of leaving digital footprint. (Krishnayana, 2017) Secondly, it enhances personalisation in consumers’ experience. (KAPLAN, 2012) Lastly, I agree with her that leaving digital footprint increases the lack of privacy. However, it relies on how much we are willing to share our personal information publicly.

As web users and marketers, we should learn to practice good online etiquettes on social media.


Figure 4: Self-produced using Pikotochart

In retrospect, the below video concludes my learning outcomes about this topic.


Figure 5: Self-produced using PowToon

(300 words, excluding references & citations)

Blogs that I’ve commented on:

YuPing & Stella


dcoats. (2016, Jan 19). What the Rise of KPop Can Teach Marketing Students. Retrieved from Mihaylo College of Business and Economics: http://bizblogs.fullerton.edu/blog/2016/01/19/what-the-rise-of-kpop-can-teach-marketing-students/ [Accessed: November 22, 2017]

Digital-identity. (2013, Feb 20). Disadvantages of Digital Identity. Retrieved from SlideShare: https://www.slideshare.net/Digital-identity/disadvantages-of-digital-identity [Accessed: November 22, 2017]

Evans, M. (2013, Mar 20). The Importance of Really Knowing Your Target Audiences. Retrieved from Forbes/ Entrepreneurs: https://www.forbes.com/sites/markevans/2013/03/20/the-importance-of-really-knowing-your-target-audiences/#197afd234dd7 [Accessed: November 22, 2017]

Inc, B. I. (2017). 13 people who got fired over a single tweet. Retrieved from Business Insider & Tech Insider: http://www.businessinsider.com/fired-over-a-tweet-2015-5/?IR=T#chryslers-social-media-strategist-sent-the-wrong-tweet-from-the-wrong-account-3  [Accessed: November 22, 2017]

KAPLAN, H. (2012, Mar 26). ELECTRONIC TRAILS AND FOOTPRINTS – PRIVACY PROS AND CONS. Retrieved from What is Privacy?: https://what-is-privacy.com/2012/03/electronic-trails-and-footprints-privacy-pros-and-cons/ [Accessed: November 22, 2017]

Khatri, D. P. (2006, Jul – Dec). Celebrity Endorsement :. Retrieved from Indian Media Studies Journal: http://www.satishserial.com/issn0972-9348/finaljournal03.pdf [Accessed: November 22, 2017]

Krishnayana, L. (2017). The Beginner’s Guide to a Successful Digital Marketing Footprint. Retrieved from iSpionage: http://blog.ispionage.com/digital-marketing-footprints-that-matter.html [Accessed: November 22, 2017]

Naslin, L. (2017, Apr 24). K-POP group BTS marketing strategy : a successful use of social media. Retrieved from Linkedin: https://www.linkedin.com/pulse/k-pop-group-bts-marketing-strategy-successful-use-social-le%C3%AFla-naslin [Accessed: November 22, 2017]

Palmer, A. & Koenig-Lewis, N. (2009). An experiential, social network‐based approach to direct marketing. Retrieved from Direct Marketing: An International Journal, Vol. 3 Issue: 3, pp.162-176: http://www.emeraldinsight.com/doi/pdfplus/10.1108/17505930910985116 [Accessed: November 22, 2017]

Pikotochart. (2017). Piktochart. Retrieved from Piktochart: https://piktochart.com/ [Accessed: November 22, 2017]


How many identities do you have?

Online identity stresses two areas which are presentation and reputation. Presentation demonstrates “how they showcase their practice online” whereas reputation highlights “what others think of us”. (Costa, C. & Torres, R., 2011)

Multiple identities refer to the ability to be anonymous so as to allow one to have the autonomy to create and explore what they want to do with it. (Krotoski, 2012)

Additionally, the below info-graphic has demonstrated about the pros and cons of both identities.

pikotochart-2_26053893 (1).png

Figure 1: Self-produced using Pikotochart

Generally, I value privacy more, by having multiple online identities as it helps me to separate between my work and personal life. I feel comfortable to have the cloak of anonymity as I can share my thought with some of my friends. Below is an example of my multiple identities in Instagram.


Figure 2: Self-produced using Instagram

In digital world, it is recommended to own multiple identities as  Danah Boyd, a social media researcher said “Different sites, different audiences, different purposes”. (Lee, 2016) Social networks, such as Linkedin, Twitter and WordPress, allow one to self-promote their interests, work experiences, achievements and personality to the potential employers. A simple Google search of my name depicts the transparency of my multiple identities. Thus, the use of social media can increase one’s employability.  (Admin, 2014) & (News, 2013)


Figure 3: Google

Despite the benefits of false online identities, the downsides should be taken into account. There is an ever growing concern for the Singapore, along with those targeted by card fraud and cyber bullying, which new campaigns and workshops are implemented for educational purposes. (Wong, 2016) & (Hio, 2017) The below video shows the consequences of sharing personal or financial information on the Web.

Figure 4: (Guillaume, 2013)

In a nutshell, be it a sole online identity or multiple online identities, it is important to be conscious about what we shared as it could affect one’s personal and work life. A recent example related to an unethical behaviour of a marketing related job would be Mr Truyen.

(300 words, excluding citations & references)


Admin. (2014, October 28). How blogging can help you get a job. Retrieved from TheEmployable: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/ [Accessed: November 20, 2017]

Boyd, D. (n.d.). danah boyd. Retrieved from danah boyd: http://www.danah.org/ [Accessed: November 20, 2017]

Costa, C. & Torres, R. (2011). To be or not to be? The importance of digital identity in the networked society. Retrieved from educom: http://eft.educom.pt/index.php/eft/article/view/216/126 [Accessed: November 20, 2017]

Guillaume, D. (2013, July 9). See how easily freaks can take over your life. Retrieved from YouTube: https://www.youtube.com/watch?v=Rn4Rupla11M [Accessed: November 20, 2017]

Hio, L. (2017, February 8). Internet campaign to educate users on fake news and cyber bullying. Retrieved from The StraitsTimes: http://www.straitstimes.com/singapore/internet-campaign-to-educate-users-on-fake-news-and-cyber-bullying [Accessed: November 20, 2017]

Inc, B. I. (2017). Chrysler’s social media strategist sent the wrong tweet from the wrong account. Retrieved from Business Insider: http://www.businessinsider.com/fired-over-a-tweet-2015-5/?IR=T#chryslers-social-media-strategist-sent-the-wrong-tweet-from-the-wrong-account-3 [Accessed: November 20, 2017]

Instagram. (2017). Retrieved from Instagram: https://www.instagram.com/?hl=en [Accessed: November 20, 2017]

Krotoski, A. (2012, April 19). Online identity: is authenticity or anonymity more important? Retrieved from theguardian: https://www.theguardian.com/technology/2012/apr/19/online-identity-authenticity-anonymity  [Accessed: November 20, 2017]

Lai, L. (2016, July 12). Aussie expat fired after offensive Facebook rant. Retrieved from The StraitsTimes: http://www.straitstimes.com/singapore/aussie-expat-fired-after-offensive-facebook-rant [Accessed: November 20, 2017]

Lee, N. (2016, April 3). Having multiple online identities is more normal than you think. Retrieved from engadget: https://www.engadget.com/2016/03/04/multiple-online-identities/ [Accessed: November 20, 2017]

Lee, Y. N. (2016, July 14). A third of S’pore consumers fell victim to card fraud. Retrieved from Today: http://www.todayonline.com/singapore/third-spore-consumers-fell-victim-card-fraud [Accessed: November 20, 2017]

Loo Xin Yi. (2017). Retrieved from Google: https://www.google.com.sg/search?dcr=0&source=hp&ei=2BMTWry9IYzkvAS384SQBQ&q=Loo+Xin+Yi&oq=Loo+Xin+Yi&gs_l=psy-ab.3..0i22i30k1.956.2242.0.2450.….0…1.1.64.psy-ab..1.8.464…0j0i131k1j0i3k1j0i22i10i30k1.0.UO0TPOHGeBU [Accessed: November 20, 2017]

News, G. (2013, December 17). Job hunting: How to promote yourself online. Retrieved from YouTube: https://www.youtube.com/watch?v=trucZ2APxok [Accessed: November 20, 2017]

Pikotochart. (2017). Pikotochart. Retrieved from Pikotochart: https://piktochart.com/ [Accessed: November 20, 2017]

Pinola, M. (2017, May 2). Managing Your Personal and Professional Online Profiles. Retrieved from Lifewire: https://www.lifewire.com/social-networking-strategies-for-personal-and-professional-use-2378017 [Accessed: November 20, 2017]

Southampton, U. o. (2017). What is your network identity? Retrieved from Futurelearn: https://www.futurelearn.com/courses/learning-network-age/3/steps/263025 [Accessed: November 20, 2017]

Tai, J. (2017, March 13). Victims of cyber bullying ‘easily turn into tormentors’. Retrieved from The StraitsTimes: Victims of cyber bullying ‘easily turn into tormentors’ [Accessed: November 20, 2017]

Teresa. (2016, November 7). |Topic 2|Is this all me? #MANG2049. Retrieved from Teresa: https://onefivethreem.wordpress.com/category/topic-2/ [Accessed: November 20, 2017]

Twitter. (2017). Retrieved from Twitter: https://twitter.com/ [Accessed: November 20, 2017]

Wong, S. Y. (2016, July 14). ‘1 in 3 Singapore consumers’ victims of card fraud. Retrieved from The StraitsTimes: http://www.straitstimes.com/business/1-in-3-spore-consumers-victims-of-card-fraud [Accessed: November 20, 2017]

WordPress. (2017). Retrieved from WordPress: https://wordpress.com/ [Accessed: November 20, 2017]



There are always two sides to every story

After reading and commenting my peers’ blog, this topic has encouraged me to have an in-depth look at the issue of assessing online information.

JianWen and Bernard gave a very interesting framework on how we can prevent filter bubbles by taking four measures. Thus, this empowers me to update my facebook’s profile and to clean my history and cookies in my laptop. By doing so, I will be able to gather more insights from people with different perspectives.

Doc9-001Figure 1: Self-produced using Microsoft Word

Figure 2: Self-produced using Microsoft Word


Figure 3: Self-produced using Microsoft Word


Figure 4: Self-produced using Microsoft Word

Furthermore, Rebecca and Kwan Chein’s entry have mentioned about how fake news have led to negative consequences. However, I have debated with Rebecca about the positive impact of sharing misinformation. For example, the proliferation of fake news highlights the value of quality journalism. Thus, the jounalists would have to take an extra effort to verify the news before reporting news. They also have to connect with their audiences in order to build a personal brand as a credible source of information. (O’ Garretty, 2017)

Based on my dialogue with Sarah, it gives me a deeper insight of what government from different countries have done to combat this problem. However, we need to understand that legislation and penalties are considered as reactive strategies because the wrongdoers will only receive punishment for producing misinformation. Hence, we should focus on education and self-regulation to remedy this issue in the long run. (Seow, 2017)

Xin Yi’s blog post highlights the three main literacies that would effectively nullify the risks of fake news. This pushes me further to find out more about how the countries educate people to enhance the readers’ literacy.

The below info-graphic has summarised what everyone is doing to combat the fake news.


Figure 5: Self-produced using Piktochart

As I’ve reached the mid-point of my #MANG2049 journey, the below video has shown what my thoughts and learning outcomes about this module are thus far!

Figure 6: Self-produced using PowToon

(300 words)

Blogs that I’ve commented on:

Rebecca & Michelle


Aung, M. (2017, November 15). Topic 2: Finding and evaluating the right source of online information. Retrieved from Myat Moe Thu Aung: https://michelleaungblog.wordpress.com/2017/11/15/topic-2-finding-and-evaluating-the-right-source-of-online-information/ [Accessed: November 17, 2017]

Bothwell, E. (2017, February 28). US university to teach students how to identify fake news. Retrieved from THE: https://www.timeshighereducation.com/news/us-university-teach-students-how-identify-fake-news [Accessed: November 17, 2017]

Douglas, J. (2017, October 17). Fake news: improved critical literacy skills are key to telling fact from fiction. Retrieved from theguardian: https://www.theguardian.com/teacher-network/2017/oct/17/fake-news-improved-critical-literacy-skills-teaching-young-people [Accessed: November 17, 2017]

Leong, L. (2017, May 25). Fighting fake news: how Google, Facebook and others are trying to stop it. Retrieved from techradar. [Accessed: November 17, 2017]

Low, B. (2017, November 15). Topic 2: Is online information still reliable? Retrieved from Living & Working on the Web: https://bsylow.wordpress.com/2017/11/15/topic-2-is-online-information-still-reliable/ [Accessed: November 17, 2017]

Ltd 2013, i. (2014, September 4). New curriculum to enhance digital literacy. Retrieved from iansyst: http://www.iansyst.co.uk/news/assistive-technology-dyslexia/new-curriculum-to-enhance-digital-literacy/801746716 [Accessed: November 17, 2017]

O’ Garretty, M. (2017, January 30). Fake news a blessing in disguise. Retrieved from Deakin University: http://www.deakin.edu.au/about-deakin/media-releases/articles/fake-news-a-blessing-in-disguise [Accessed: November 17, 2017]

Pay., J. W. (2017, November 15). Topic 2 – If 8/10 of the people say that it is fake news, is it fake news? Retrieved from Hitting The Road: https://payjianwenjournal.wordpress.com/2017/11/15/topic-2-if-8-10-of-the-people-say-that-it-is-fake-news-is-it-fake-news/ [Accessed: November 17, 2017]

Picktochart. (2017). Picktochart. Retrieved from Picktochart: https://piktochart.com/ [Accessed: November 17, 2017]

PowToon. (2017). PowToon. Retrieved from PowToon: https://www.powtoon.com/index/ [Accessed: November 17, 2017]

Press, T. C. (2017, September 19). Is it fake news? A new program aims to enhance media literacy among Canadian students. Retrieved from CBCNews: http://www.cbc.ca/news/canada/toronto/fake-news-students-media-literacy-1.4297256 [Accessed: November 17, 2017]

Seow, B. Y. (2017, June 20). Shanmugam sets out strategies in battle against fake news. Retrieved from The Straits Times: http://www.straitstimes.com/singapore/shanmugam-sets-out-strategies-in-battle-against-fake-news?login=true [Accessed: November 17, 2017]

Teo, X. Y. (2017, November 15). Topic 2 – Evaluating information quality. Retrieved from Welcome to Xin’s Page: https://xinontheweb.wordpress.com/category/topic-2/ [Accessed: November 17, 2017]

Tham, I. (2017, March 30). 10,000 public servants to get data training. Retrieved from the newpaper: http://www.tnp.sg/news/singapore/data-digital-tools-priority [Accessed: November 17, 2017]

Tiew, X. Y. (2017, November 2017). HOW DO YOU DEFINE A QUALITY OF THE ONLINE INFORMATION? Topic 2 : Evaluation of online information. Retrieved from Living and Working on the web #MANG2049: https://rebeccatiewblog.wordpress.com/2017/11/15/how-do-you-define-a-quality-information-topic-2-evaluation-of-online-information/ [Accessed: November 17, 2017]

How to Spot False Information?

The amount of information just a click away may be limitless, but the time and energy to evaluate the reliability of it is not. The question is, how to differentiate whether the information is authentic? First of all, the below video explains how the false information spreads.

Figure 1: (WIRED, 2017)

To identify false information, Facebook has provided a list of strategies as seen in the below info-graphics.


Figure 2: Self-produced via Pikotochart

An example of a recent misinformation would be CPF savings in Singapore. Before we forward it to our friends or family, we can refer to the aforementioned strategies (Figure 2) to deduce the reliability of the below message.


Figure 3: Self-produced using Microsoft Word

Eli Pariser highlights the importance of “filter bubbles”. (Pariser., 2011) He mentioned that Facebook is doing personalisation by showing people things that they like and hiding those that they don’t. (Titcomb, J., & Carson, J. , 2017) However, Facebook tries to focus more on surfacing more opinions and information and help them to see a complete picture with accurate information. (Zuckerberg, M., 2017)

Furthermore, Bill Gates sees a problem with people (namely blubbers) looking for information that are not the factual, and then constraint themselves into a narrow worldview. Thus, education is a counterbalance to filter bubbles. (J. D., Kevin, 2017)

For instance, local media outlets educate readers to send in queries about dubious reports and photos to its AskSt platform. University of the Philippines launched an online educational television network to curb disinformation. Children learn to verify the reliability of the source through media literacy classes. The organisations of Full Fact and First Draft educate voters about fraudulent news in recent elections of Britain. Global fact checkers join to scan the Internet for reports with misleading claims. (Nur Asyiqin Mohamad Salleh, Tham Yuen-C, Rachel Au-Yong, 2017)

In conclusion, everyone, including the government play their part to ensure that the spreading of misinformation is reduced. As an individual, it is important to hear both sides of a story before making the right move.

(300 words, excluding citations & references)


Bruce, R. (2013, July 11). Ten search engines for researchers that go beyond Google. Retrieved from Jisc: https://www.jisc.ac.uk/blog/ten-search-engines-for-researchers-that-go-beyond-google-11-jul-2013 [Accessed: November 15, 2017]

Filucci, S. (2017, March 20). How to Spot Fake News (and Teach Kids to Be Media-Savvy). Retrieved from Common Sense Media: https://www.commonsensemedia.org/blog/how-to-spot-fake-news-and-teach-kids-to-be-media-savvy [Accessed: November 15, 2017]

Government of Singapore. (2017, June 17). What happens to your CPF savings when you pass away? Retrieved from gov.sg: https://www.gov.sg/factually/content/what-happens-to-your-cpf-savings-when-you-pass-away [Accessed: November 15, 2017]

D., Kevin. (2017, February 21). Filter bubbles are a serious problem with news, says Bill Gates. Retrieved from Quartz: https://qz.com/913114/bill-gates-says-filter-bubbles-are-a-serious-problem-with-news/ [Accessed: November 15, 2017]

Nur Asyiqin Mohamad Salleh, Tham Yuen-C, Rachel Au-Yong. (2017, June 25). Battle against fake news: Rise of the truth-seekers. Retrieved from The Straits Times: http://www.straitstimes.com/opinion/battle-against-fake-news-rise-of-the-truth-seekers [Accessed: November 15, 2017]

Pariser., E. (2011). Beware online “filter bubbles”. Retrieved from Ted: https://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles/transcript [Accessed: November 15, 2017]

Pikotochart. (2017). Retrieved from Pikotochart: http://www.piktochart.com/blog [Accessed: November 15, 2017]

Pillay, K. & Rensburg, A, J., V. (2017, June 13). How to spot fake news and false information. Retrieved from news24: https://www.news24.com/Columnists/GuestColumn/how-to-spot-fake-news-and-false-information-20170613 [Accessed: November 15, 2017]

Titcomb, J., & Carson, J. . (2017, November 14). Fake news: What exactly is it – and can it really swing an election? . Retrieved from The Telegraph: http://www.telegraph.co.uk/technology/0/fake-news-exactly-has-really-had-influence/ [Accessed: November 15, 2017]

Titcomb, J., & Carson, J. (2017, November 14). Fake news: What exactly is it – and can it really swing an election? Retrieved from The Telegraph: http://www.telegraph.co.uk/technology/0/fake-news-exactly-has-really-had-influence/

WIRED. (2017, February 14). Here’s How Fake News Works (and How the Internet Can Stop It) | WIRED. Retrieved from Youtube: https://www.youtube.com/watch?v=frjITitjisY [Accessed: November 15, 2017]

Zuckerberg, M. (2017, February 16). Building Global Community. Retrieved from Facebook: https://www.facebook.com/notes/mark-zuckerberg/building-global-community/10103508221158471/ [Accessed: November 15, 2017]


Reflective Summary on Digital Differences

Upon visiting some of the blogs, this topic has certainly broadened my notion regarding the pros and cons of interacting with the web.

Kwan Chein mentioned that there is an increase in elder generation using internet for various activities. My similar comment in MOOC explains how the elder generation learns to access the internet.


Source: commented by me, Loo Xin Yi on (Southampton, Do we need to ‘learn’ anything in the Network Age?, 2017)

I agree with him that income is a major issue that leads to digital inequalities. Thus, Yvonne mentioned that free public Wi-Fi enables people to access for many purposes. The supported evidence can be seen in the video below.



Source: (Beth Duncan, 2017)

This could help the economically challenged people to access the internet. I agree with her that we are more reliant on the internet for many uses. For instance, social networking allows us to find job easily as shown on this website.

However, the other side of the coin states that the compulsive online activity could affect our concentration and memory consolidation. The video as shown below explains my reasoning. Thus, it is essential to give yourselves a break from the internet and spend some quality time with your family, friends and yourselves.


Source: (Epipheo, 2013)

Among all the “tools” that I have interacted with the Web, online learning portals have benefited my personal development and my future career most. For instance, MOOC assesses how my network in PLN map looks like. It demonstrates the extent of my network skills and digital literacies so that I am clear of what to be fully equipped for my future.

PLN Map.png

Source: created by me (Loo Xin Yi) on (Southampton, 2017)

I am also able to discover my strengths and weakness through the discussions and peer feedbacks. This module gives me an opportunity to identify and learn from my mistakes. Thus, I have brushed up my infographics about the impacts of my digital differences on my web-based interactions. Hope the below infographics look better now!


Source: designed by me, Loo Xin Yi via (Pikotochart, 2017)


Source: designed by me, Loo Xin Yi via (Pikotochart, 2017)

(300 words, excluding citations & references)

Blogs that I’ve commented on:

Yvonne & Kwan Chein


An unknown author from Purposeful Technology. (2017). What is Digital Literacy? Retrieved from Purposeful Technology – Construction Meaning in 21st Century Schools: http://purposefultechnology.weebly.com/creating-digital-citizens—what-is-digital-literacy.html [Accessed: November 14, 2017]

Beth Duncan. (2017, Feb 7). https://www.youtube.com/watch?v=1lgzzAimUlU. Retrieved from Youtube: https://www.youtube.com/watch?v=1lgzzAimUlU [Accessed: November 14, 2017]

Chan, K. C. (2017, November 10). My thoughts about Digital Differences. How it affects my learning? Retrieved from Take a break with Kwan Chein: https://kcchansite.wordpress.com/2017/11/10/topic-1-digital-differencesmang2049/ [Accessed: November 14, 2017]

Chia, Y. (2017, November 10). Impact of Digital Differences and How Do I Interact with the Web. Retrieved from Yvonne: https://yvonnecscblog.wordpress.com/topic-1/ [Accessed: November 14, 2017]

Epipheo. (2013, May 6). https://www.youtube.com/watch?v=cKaWJ72x1rI. Retrieved from YouTube: https://www.youtube.com/watch?v=cKaWJ72x1rI [Accessed: November 14, 2017]

Ferriman, J. (2013, December 13). 7 Awesome Advantages of ELearning. Retrieved from LearnDash: https://www.learndash.com/7-awesome-advantages-of-elearning/ [Accessed: November 14, 2017]

Google Scholar. (2017). Retrieved from https://scholar.google.com.sg/ [Accessed: Novemeber 14, 2017]

Harris, L. (2014, March 13). Using social media in your job search. Retrieved from Web Science MOOC: http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/ [Accessed: November 14, 2017]

Loo, X. Y. . (2017, November 12). Retrieved from https://yvonnecscblog.wordpress.com/topic-1/#comment-1 [Accessed: November 14, 2017]

Loo, X. Y. (2017, November 13). Retrieved from https://kcchansite.wordpress.com/2017/11/10/topic-1-digital-differencesmang2049/#comment-6 [Accessed: November 14, 2017]

Mediacorp Pte Ltd. (2017). Retrieved from Channel NewsAsia Singapore Edition: http://www.channelnewsasia.com/ [Accessed: November 14, 2017]

Pikotochart. (2017). Retrieved from Pikotochart: http://www.piktochart.com/blog [Accessed: November 14, 2017]

Service, E. N. (2015, February 16). ‘Social media sites help to connect to people worldwide’. Retrieved from The Indian Express: Express News Service [Accessed: November 14, 2017]

Southampton, U. o. (2017). Do we need to ‘learn’ anything in the Network Age? Retrieved from Learning in the Network Age University of Southampton: https://www.futurelearn.com/courses/learning-network-age/3/steps/263009 [Accessed: November 14, 2017]

Southampton, U. o. (2017). Similar or different? Retrieved from Learning in the Network Age University of Southampton: https://www.futurelearn.com/courses/learning-network-age/3/steps/263018 [Accessed: November 14, 2017]


What impacts have my digital differences had on how I interact with the Web?

Technology, the buzzword of the 21st century, has played an integral role in our lives that it is almost impossible to imagine what would happen if it ceases to exist.

5.JPGAs seen from the graph above (Zickuhr, K. Smith, A., 2012), there is an increasing percentage of American adults using internet, over time. This has shown that technology has dominated most aspects of our everyday lives.

Based on the picture that I have designed through Piktochart, these are the summaries of before and after interacting with the Web. There are four impacts of my “Digital Differences”. Out of four, I would like to elaborate on three main impacts of my “Digital Differences”. The following factors are literacy level, motivation and social context(Susan, Huw and Jo, 2017) & (Halford, S. Dixon, Jo., 2017).


Source: (Piktochart, 2017) designed by Loo Xin Yi

First and foremost, my current literacy level is improving in progress as I am currently learning WordPress, Pitochart and Powtoon for this module. This gives me an opportunity to gain new digital marketing skills.


Source: (Piktochart, 2017) designed by Loo Xin Yi

Motivation is the second factor when I am exposed to different types of e-resources, in particular scholarly review such as Harvard Business Review and Human Resource Management. With the availability of e-resources, I am motivated to complete my assignments on time. This also translates to an increase of the productivity of work as well.


Source: (SIM Library e-resources login, 2017).

Last but not least, social context allows me to stay connected with my friends and family from the other side of the earth. Social media is a form of social networking that allows me to keep track of what my friends are doing.


Source: Loo Xin Yi’s phone.

In a nutshell, one should never underestimate the importance of technology as it brings many benefits to the individual, community and society.

(292 words)


Halford, S. Dixon, Jo. (2017). What impacts have digital differences had on the way you learn? Retrieved from https://www.futurelearn.com/courses/learning-network-age/3/steps/263014 [Accessed: November 10, 2017]

Piktochart. (2017). Retrieved from Piktochart: https://create.piktochart.com/infographic/saved/26002164# [Accessed: November 10, 2017]

SIM Library e-resources login. (2017). Retrieved from SIM Library: http://primo.sim.edu.sg/eresources/login.aspx?returnToUrl=%3Furl%3Dhttp%3A%2F%2Fweb.b.ebscohost.com%2Fehost%2Flogin%3Fvid%3D57%26sid%3De057cc8c-2393-413b-9ebd-5c13ac4548be%40sessionmgr102 [Accessed: November 10, 2017]

Susan, Huw and Jo. (2017). How digital differences impact on our learning. Retrieved from Futurelearn: https://www.futurelearn.com/courses/learning-network-age/3/steps/263013 [Accessed: November 10, 2017]

Zickuhr, K. Smith, A. (2012). Digital Differences. Washington, D.c. 20036: Pew Research Center’s Internet & American Life Project. [Accessed: November 10, 2017]












Digital “visitors” VS Digital “residents”

Who exactly am I? Am I actually the Resident or the Visitor? This is really interesting… Before I define myself on whether I am the Resident or the Visitor, I would be exploring the definition of the Resident and the Visitor based on my readings.

The “Resident” refers to the individuals who like to share information about their life and work, mostly via online. They use “tools” such as online banking, and shopping systems while regularly maintain their identity on the web.

On the other hand, the “Visitor” refers to the individuals who use the web when the needs arises. They do not feel the need to express themselves on the social platform, such as Facebook, Twitter, Instagram and LinkedIn.

new-piktochart_26028808Source: (Pikotochart, 2017) designed by Loo Xin Yi

So… who am I?

After reading the articles of (White D., 2008) and (White, D.S. & Cornu, A. Le, 2011) and analyzing the result of my self-test, I most probably find myself to being a Resident in my personal life while a Visitor in my school and work life. According to the result of my self-test, there is much room for improvement on my current level of digital literacy.113.JPG

Source: (Harris, L. , 2017)

Nevertheless, I am motivated to learn more through the module of Living and Working on the Web #MANG2049 and the learning course of MOOC #FLlearningnetworks. I believe that these will provide me with new insight and knowledge so that I will be ready to embark on my future digital marketing career!

(239 words)


Harris, L. . (2017). Living and Working on the Web (Singapore). Retrieved from Study Guide: http://blog.soton.ac.uk/mang2049/study-guide/ [Accessed: November 9, 2017]

Pikotochart. (2017). Retrieved from https://create.piktochart.com/dashboard [Accessed: November 9, 2017]

White D. (2008, July 23). Not ‘Natives’ & ‘Immigrants’ but ‘Visitors’ & ‘Residents’. Retrieved from Tall Blog: http://tallblog.conted.ox.ac.uk/index.php/2008/07/23/not-natives-immigrants-but-visitors-residents/ [Accessed: November 9, 2017]

White, D.S. & Cornu, A. Le. (2011). Visitors and Residents: A new typology for online engagement. First Monday, 16(9). Retrieved from http://firstmonday.org/ojs/index.php/fm/article/view/3171/3049 [Accessed: November 9, 2017]